Last night was the official start to the Congress. It was delightful to have the local primary school greet us with special Maori dance and song.
350 delegates from across the world gathered to receive greetings from the Honourable David Carter, NZ Minister of Agriculture officially opened the congress.
The Minister touched on a number of topics, providing a general introduction to NZ agriculture. He also spoke of the cut in subsidies that occurred in the 1980’s, noting that today, producers feel they are all the better without subsidies. Later in the evening and today, we spoke to some farmers who did not totally agree, however, there is consistent recognition that the reduction of subsidies provided a more accurate picture of the state of agriculture, costs of production, and what sustainability could look like.
Day 1 : Plenary and Contributed Papers
This morning began with continued discussions on farmer subsidies and the impact on the industry. Notably, in 1984 NZ was facing a 9.5% deficit in GDP and foreign investors were starting to pull out. The subsidies could not be sustained. Following the removal of subsidies, there was a significant spike in interest rates, peaking at 20.5%. Eventually, the market levelled itself, but it was not without significant strain and stress on the people of NZ.

The morning included an industry panel and farmer panel, commenting on the state of agriculture in NZ: challenges, opportunities and the future.
A lot of discussion revolved around the importance of coordinating information and people to share best practices and always push for better. It is not enough to keep good data, but to be able to use it, and to measure the impact.
In the afternoon, we enjoyed contributed papers. The sessions attended included innovation, entrepreneurship and education and skill development. A common theme arising was the benefit of forming a management network – it seems success is determined by the people with whom you surround yourself. Success stories were shared of people coming together to identify needs and create solutions.
There is recognition of the necessary link between theory and practice, research and application. There is also recognition of the value in getting information from the farmers – a bottom-up approach to ensure needs are being addressed and practical ideas considered.
There was significant attention given to the learning preferences and practices of farmers, and how this differs to other industries. One speaker commented that producers like to listen, not to read. In another breath, she noted the internet is becoming an electronic graveyard and if the material isn’t conveyed in a practical way, it’s in danger of becoming useless and irrelevant and will only add to information overload. And so, there needs to be a balance between face-to-face (group, one-on-one), online, consultancy, books, tools, fact sheets and all kinds of learning and opportunities to be exposed to best practices for farmers and all those who provide services to farmers, to bridge the gaps between information, application, and outcome.
Heather’s Paper
I presented on my paper this afternoon: Complementing Tradition, Managing Change: Using Communication Technology to Connect an Industry; the Case of Agriwebinar™. In this presentation I explored how delivery is essential to and can greatly enhance content, making the information transferrable and more importantly, applicable.
The presentation was very well received and spawned a discussion between participants on the best ways to reach farmers – what has worked, what has not, and why.
I think the solution lies in recognizing the place for all types of educational delivery mechanisms as per the information: the what, who, when, where and why. And most importantly, getting the information to the farmer as they need it, when they need it.
Tomorrow we will be embarking on farm tours.
Until then!
-Heather
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